SEOLayers — Local SEO • Keyword Research • WordPress • Off-Page
🛡️ SEO Certified — iSkills Pakistan ⏱️ 2+ Years Experience 🌍 Pakistan + International

Grow Your Local Business & Niche Sites With Proven SEO Strategies

I help businesses rank in Google Maps (Local 3-Pack) and help niche blogs / APK sites increase organic visibility through keyword research, on-page fixes, technical improvements, and ethical off-page growth.

Tools: Google Search Console GA4 Rank Math PageSpeed Insights
Keyword Research Niche Research Keyword Grouping Topical Map On-Page SEO Technical SEO Local SEO Google Business Profile GSC + GA4 Setup Internal Linking Content Briefs Schema Markup Core Web Vitals Indexing Fixes Backlink Strategy Competitor Analysis
Free Audit Deliverables
Clear issues + quick wins + priority roadmap.
🛠️
✓ Indexing & crawl check
✓ Keyword gaps + intent
✓ On-page improvements
✓ Speed & Core Web Vitals
✓ Local SEO / GBP checklist
Map Pack Focus
Local Visibility
📍
Clean + Ethical
SEO Execution
🛡️
Low-Comp Wins
Keyword Strategy
🔎
Speed First
Performance
Services

Everything You Need to Rank, Convert, and Grow

I focus on the SEO work that actually moves rankings and leads — not random tasks.

🔎
Keyword Research
Find low-competition keywords, map search intent, and build a clean content roadmap for growth.
✓ Competitor keyword gap
✓ Clusters + topical map
✓ Priority list for fast wins
✓ Keyword intent mapping
📝
On-Page SEO
Optimize your pages for search intent, better CTR, and stronger topical relevance — without keyword stuffing.
✓ Title + meta optimization
✓ H1/H2 structure fixes
✓ Internal linking strategy
✓ Content updates + refresh
⚙️
Technical SEO
Fix crawl, indexing, speed, and site health issues so Google can trust and rank your website properly.
✓ Indexing + crawl diagnostics
✓ Core Web Vitals improvements
✓ Redirects + canonical fixes
✓ Schema + sitemap setup
📈
Off-Page SEO (Link Growth)
Ethical link strategies for authority and trust — especially for competitive niches.
✓ Backlink strategy
✓ Niche relevance focus
✓ Risk-free approach
✓ Anchor text planning
📍
Local SEO + Google Business Profile
Get higher visibility in Google Maps and attract calls, directions, and real local customers.
✓ GBP setup + optimization
✓ Local keyword targeting
✓ Services + categories
✓ Review strategy guidance
🛠️
WordPress Development
SEO-ready WordPress websites with fast load speed, clean structure, and conversion-focused layout.
✓ Fast + lightweight setup
✓ Mobile-first structure
✓ Rank Math configuration
✓ Security + backup basics
Need Technical SEO too?
Indexing issues, speed, schema, redirects, crawl budget — included in the audit.
Request Audit
Proof

Data-Driven SEO (Not Guesswork)

I use Google Search Console, GA4, and performance tools to track improvements and prioritize the right work.

Clear Roadmap
SEO Audit
🛠️
Maps + Calls
Local SEO
📍
Core Web Vitals
Speed
Glimpse of my Work
From Developing the site to scaling in Google SERP
GSC Performance PageSpeed Insights Website Design
GSC Screenshot
Speed Optimization Screenshot
Website Development Screenshot
Certifications

SEO Training & Certifications

Verified SEO training with practical experience in Local SEO, Keyword Research, On-Page, Technical SEO, and Ethical Off-Page.

iSkills Pakistan — SEO, Digital Marketing & AI Automations
Certificate ID: 724732 • Completed: Oct 01, 2024
Verify Certificate
iSkills SEO Certificate - Usama Azam
Case Studies

A Few Examples of Work I Do

Here are two real SEO case studies from my recent work — one niche blog and one APK website.

Niche Blog (USA)
Weighopedia.com — Topical Growth + Indexing Improvements
Problem
Weighopedia was a fresh niche blog with low topical authority. Some posts were indexed but impressions were low, and the site needed a clean topical map to grow consistently.
What I did
Built a topical map around weight-related entities (lbs, kg, conversions, density), created keyword clusters, improved internal linking, optimized titles/meta, and fixed indexing + sitemap structure.
Result
Improved indexing coverage, higher impressions in GSC, and steady keyword growth through low-competition informational queries.
Request similar work
Growth in Traffic
APK Website
gtamzansiapk.com — SEO Structure + Off-Page Strategy
Problem
The APK pages were live but rankings were inconsistent. The site needed better offpage strategy, intent-based content, and technical cleanup for stronger visibility.
What I did
Improved on-page structure, fixed title/H1 targeting, added supporting content (guides + FAQs), improved internal linking between versions/mod pages, optimized speed + crawl flow, and executed a safe off-page plan (niche-relevant backlinks + anchor text strategy).
Result
More impressions in Search Console, better ranking stability for long-tail queries, and improved authority signals after safe off-page link growth.
Request similar work
Improve Site Rating
About

I’m Usama — Founder of SEOLayers

SEO Specialist • Local SEO • WordPress • Off-Page

I’m an SEO specialist with 2+ years of hands-on experience. I’m SEO certified from iSkills Pakistan, and I focus on SEO that drives real outcomes: visibility, calls, and organic traffic.

I work with local businesses and niche websites (including blogs and APK sites). My approach is simple: research first, fix the foundation, then scale growth.

🔎 Research-Driven ⚡ Speed-Focused 🛡️ Ethical SEO
Usama — SEOLayers
SEOLayers — Systems that Rank
Contact

Get a Free Audit of Your Website

Send your website URL and I’ll share a clear action plan. You’ll know exactly what’s holding your site back — and what to fix first.

Response time: usually within 24 hours.
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